Marketing Communications

Yes, you are communicating when it comes to marketing. The communication is between you and the customer. You are explaining to them why they want the product, and they are telling you why they cannot afford it. The customer usually wins and you have to stop calling them the customer. Every once in a while they stay the customer.

Marketing communications is a very lucrative field if you are any good at it. There are many tools at your disposal to perfect your craft. As any artist knows, you have to have good tools to make masterpieces. Article marketing is one of your best tools.

If you are willing to accept that you are in communication with your customer, then article marketing should come naturally. It is like you’re writing to your pin pal you never met. You are telling them about this great new thing you found out about. You’re telling them about how they have to get one. You come off very personable if you’re doing it right.

Of course, there are some products where this doesn’t work. Sometimes your ethos can’t afford too personal a relationship with the reader. You have to sound a little above the reader. Right? Wrong. There is never a time when you should try to distance yourself from the reader. Even if you are selling incredibly complex scientific equipment, you should write to the scientist like you’re old buddies. Good article marketing is very personable.

Marketing communications is very direct. It’s between you and the customer. To accomplish this you have to find niches. You will need to write a different article for every niche that you are selling to. This will keep the articles personal. It’s impossible to write one article that will be personal to everyone. People are different. You have to talk to them in a certain way. Don’t be lazy; write a lot of articles.

There are some dangers in marketing communications. If you’re too friendly you’ll admit to your customer that they don’t need the product. You have to wear your mask. This is all fiction. You don’t really know what you’re talking about. They don’t really know what they want. That’s why you work so well together.

Still, article marketing can be a rewarding process. As you get better at marketing you will enjoy communicating with the customer. You will anticipate their responses, and that will help you write better articles. You will form a bond with them, and together you will stimulate the economy. The customers are your friends. Pretend like you haven’t written to them in forever. You have so much to say and it’s all about his great new product.

Marketing communications is a large field. We’ve only discussed article marketing today. Still, that’s enough to base an entire career on. The better you get at article marketing the better you will be at marketing communications. They go hand in hand. So practice your writing skills and become a better article marketer. Your career will thank you for it.